Boosting vegetarian campaign impact
We partnered with the UK Vegetarian Society to apply behavioral science insights to their campaigns, including raising awareness of male chick culling in the UK egg industry.
To maximize engagement and influence, we focused on making campaign visuals emotionally resonant. Behavioral research showed that chicks needed to be cute and relatable, with clear, expressive eyes that audiences could connect with as part of the ‘Ban Hatch & Dispatch’ campaign.
The campaign, narrated by Sir Stephen Fry, successfully combined compelling storytelling with evidence-based design to increase public engagement and support for more ethical and sustainable food practices. Find it here.
‘Sophie is a highly skilled scientist with an exceptional knowledge of research methods and the psychology behind effective behavior change.’
Dr Beth Parkin, Associate Professor, University of Westminster
Let’s work together
We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.