Consumer segmentation for food waste prevention
We supported a regional Behavioral Science Working Group - composed of food waste experts and led by FAO and Busara - to develop a consumer segmentation approach aimed at reducing household food waste.
The project involved:
Reviewing existing literature and interventions on household food waste.
Developing a standardized consumer segmentation guide using the MOA (Motivation-Opportunity-Ability) model.
Creating a geographically neutral profiling questionnaire to inform the design of tailored intervention strategies.
This work aimed to provide government policymakers with an evidence-based tool to design effective, scalable food waste interventions tailored to different consumer behaviors, motivations, and contexts.
‘Sophie is a highly skilled scientist with an exceptional knowledge of research methods and the psychology behind effective behavior change.’
Dr Beth Parkin, Associate Professor, University of Westminster
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We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.