Personality profiling for dietary behavior change
We designed a workshop for the University of Illinois Personalized Nutrition Initiative exploring how personality traits (the ‘Big Five’: Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) influence dietary behavior.
The session helped partner organizations understand how to profile and segment users, and tailor food product offerings and adherence support to individual personality types, to boost both service engagement and dietary adherence, while providing actionable insights to drive product sales.
‘Sophie is a highly skilled scientist with an exceptional knowledge of research methods and the psychology behind effective behavior change.’
Dr Beth Parkin, Associate Professor, University of Westminster
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We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.