The market opportunity for Halal cultivated meat

In partnership with the Oxford Centre for Islamic Studies and Real World Health, we explored the potential for Halal-certified cultivated meat to meet the dietary needs of a rapidly growing Muslim population, projected to reach 30% of the global population by mid-century.

Our work examined:

Halal status and compliance considerations for cultivated meat

Consumer expectations and preferences

Market appeal of alternative proteins in emerging markets across Asia and Africa

These insights provide food brands, producers, and investors with actionable guidance on designing products and strategies that align with cultural values, dietary laws, and sustainable protein trends.

Read the report and book chapter.