Designing a personalised nutrition service
We worked with Real World Health to design a blueprint for a personalised nutrition service for the population of Neom, a sustainable smart city on the Saudi Arabian Red Sea.
The service used a personalised behaviour-change approach, delivered via app, tailored to users’ physical, behavioral, and psychological profiles. AI-informed segmentation guided service delivery, helping residents make healthier, more sustainable dietary choices while optimising engagement and adherence.
“Sophie is a delight to work with. She has the ability to think clearly and outside of the box. Her deep expertise in behavioural science has been a tremendous asset to every project we have worked on together.”
Cother Hajat, Director, Real World Health
Let’s work together
We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.