Alcohol reduction app evaluation
We evaluated the Drinkaware Units & Tracking App, one of the first publicly available apps designed to help users monitor alcohol intake and reduce consumption using evidence-based behaviour change techniques.
Analysis of over 100,000 users identified which features supported successful change. Key findings included:
Long-term users were more mindful of their drinking.
Features that helped users set clear goals and track progress were linked to the greatest reduction in alcohol intake.
The evaluation demonstrates how digital interventions, grounded in behavioral science, can support sustained health behavior change at scale.
‘The study presents novel insights into how real app users perceived this product, how they interacted with the features that it contained, and also explored what those who are downloading alcohol reduction apps are looking for.’
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