Enhancing alcohol reduction campaign messaging
We partnered with Public Health England and Drinkaware to redesign campaign messages on the Drinkaware website.
The project tested messages highlighting:
Health impacts of excess drinking
Impacts on physical appearance
We measured differences in website engagement, access to behavior change tools, and participation in an online alcohol screening initiative.
The evaluation provided insights into which messages most effectively drive engagement and behavior change, informing future digital health campaigns.
‘The study presents novel insights into how real app users perceived this product, how they interacted with the features that it contained, and also explored what those who are downloading alcohol reduction apps are looking for.’
Let’s work together
We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.