Designing a Personalised Nutrition Service
Working for Real World Health to design a blueprint for a personalised nutrition service for the population of Neom - a sustainable, smart city development on the Saudi Arabian Red Sea. Users were supported towards better choices with a personalised behavioral change package delivered via app, based on their physical, behavioral and psychological profile, with AI-informed service segmentation and delivery.
“Sophie is a delight to work with. She has the ability to think clearly and outside of the box. Her deep expertise in behavioural science has been a tremendous asset to every project we have worked on together.”
Cother Hajat, Director, Real World Health
Let’s work together
We're eager to hear about your projects, ideas, and needs, and hope we can work together to drive meaningful change for people and planet.