Active lifestyles strategy
We worked with Portas Consulting to design an active lifestyles strategy for the Neom Sports sector.
The project included:
Recommendations to promote physical activity, with a focus on promoting walking using behavioral nudges
Campaigns to encourage participation across the population
Approaches to measure activity levels
Guidance on sports infrastructure tailored to the needs of different groups
The strategy provided a behavioral-science-informed roadmap to increase engagement in physical activity and support long-term health and wellbeing.
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